Hero becomes one of SiteMinder's top revenue makers of 2020

12 February 2021

SiteMinder, the global hotel industry’s leading guest acquisition platform, has unveiled it’s list of distribution channels that brought the greatest booking revenue to hotels in 2020 since the COVID pandemic – and Hero has made the list!

SiteMinder’s senior director of global demand partnerships, James Bishop says: “The travel disruptions of 2020 levelled the playing field for many distribution channel providers to demonstrate the unique value they provided to consumers and therefore to hotels. With international travel restrictions in place and rising cases of coronavirus around the world, many consumers were drawn to local hotel accommodations where the direct hotel website has always performed well, or through local booking channels, which, after an initial slump, saw an uptick from pent-up travel demand. SiteMinder’s lists of the top 12 hotel booking revenue makers are testament to real changes in people’s travel behaviour and preferences during this time.”

SiteMinder powers bookings with 35,000 hotels, across 160 countries, to generate bookings in excess of $47 billion annually.

Ranked at Number-12 since the hotel booking reset (Apr-Dec 2020) we’re honoured to be considered alongside industry players such as Booking.com, Expedia, Agoda and Airbnb.

Hero is a fully-accredited integration and distribution partner of SiteMinder. If you’re a hotelier looking to expand your distribution network or a travel reseller seeking API integration with hotels – get in touch.

To read more about SiteMinder 2020 Top-12, visit: siteminder.com/news