Hero upgrades UX with eye-tracking

Hero has teamed up with Sydney-based user experience research agency, UXbridge to enhance its UX design.

At Hero, we provide travel agents & resellers with industry-leading technology to supercharge their sales. In line with this, we regularly engage our agency and vendor partners to test new features and suggest ways to improve our products and services.

Taking this to the next level, we’ve engaged the experts at UXbridge to analyse Hero’s user interface design and propose valuable research findings.

Using eye-tracking technology, visual heat maps and interviews with Hero users, UXbridge can uncover subconscious behavioural insights that are otherwise virtually impossible to identify. Together, we’ll use these findings to enhance our user experience.

To learn more about the UX and eye tracking services provided by UXbridge visit: uxbridge.com.au