Ski resort’s smart response to 1-star review

We’re big fans of innovative, edgy and thought-provoking ideas used in travel marketing, and this ad from Snowbird Resort in Utah is one of the best we’ve seen in a while…

After receiving a 1-star review from a disgruntled customer who believed the slopes we’re simply ‘too advanced’, the resort decided to feature the review in its print advertising.

A smart idea, and one that deserves a shout-out. Well done Snowbird!