Hero User Privacy Policy

As a User of the Hero platform (Travel Agent or Supplier), we want you to be familiar with how we collect, use and disclose Personal Information. Our Privacy Policy describes our practices in connection with Personal Information that we may collect through the Platform as defined in the Terms of Use. This Privacy Policy does not address the collection, use or disclosure of information through any other means other than the Platform.

The Hero User Privacy Policy does not apply to the Personal Information we may have collected from you as a traveller or consumer of products offered within the Platform. (See Hero Consumer Privacy Policy).

By providing Personal Information to us, you agree to the terms and conditions of this Privacy Policy. If you do not agree to the terms and conditions of this Privacy Policy, please do not use the Platform.

Travel Technologies reserves the right to change this Privacy Policy at any time at its sole discretion. You are responsible for regularly reviewing the Privacy Policy that are on a continuous basis put at your disposal by their inclusion in the Platform. If you do not agree to the modified terms you should discontinue your use of the Platform. Continued use of the Platform following any such changes shall constitute your acceptance of such changes.

The Terms of Use are included in this Privacy Policy and will be applicable to all subjects not explicitly regulated by this Privacy Policy.

What Types of Information Do We Collect From You?

Personal Information is information that identifies you as an individual.

To create your profile on the Platform (or where your profile has been created on your behalf by someone else) we will require some information about you such as name, surname and email address. Additional information such as gender, birthday, nationality, picture etc. is optional for you to provide. We will use this information to personalise your experience when using the Platform.


We collect Personal Information from you through the use of Cookies. The Personal Information we may collect by using Cookies refers to your behavior as a user of the Platform and provides us with the opportunity to personalise your navigation through the Platform.

We intend to use cookies for the temporary storage of data in relation to your use of the Platform to assist with navigation and storage of your branch location.

Specific Conditions for uploading information to the Website:

To create your Company profile we will collect Information such as:

  • Company details (name, address etc)
  • Operating Location details (address)
  • Financial details (bank details etc)

The above information will only be shared on the Platform where necessary, e.g. for a Travel Agent to determine the location of one of your Products or Services. Financial information will never be shared and is solely for internal use to automate direct debit and direct credit transactions.

Additional Non-Personal Information is aggregated information or information about you or your company that does not reveal your specific identity.

To create Products and Services available for sale through the Platform you will upload specific data in relation to each Product and Service including:

  • Product names and descriptions
  • Images and/or videos
  • Pricing, including Nett and Retail rates

We will use the above information and share it with Agents using the Platform only for the purpose of viewing information about your Products and Services and to facilitate bookings.

We may collect Additional Non-Personal Information from you such as your Media Access Control (MAC) address, computer type, screen resolution, Operating System (OS) version, Internet browser, demographic data (for example your location without being associated to you), including your IP Address. Your IP Address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). This number is identified and logged automatically in our server log files whenever users visit the Website, along with the time(s) of such visit(s) and the page(s) that were visited. Collecting IP Addresses is standard practice on the Internet and is done automatically by many web sites.

How Does Travel Technologies Use Information Collected From You?

Personal Information:

We use cookies information and the information we collect from you when creating your profile to personalise and facilitate your navigation through the Platform.
We will not use the content you upload for any purposes other than providing Agents the the ability to search and view details about your Products and Services and to facilitate bookings of those Products and Services

For our internal business purposes, such as data analysis, audits, developing new features for the Platform, enhancing our website, improving our services, identifying usage trends and determining the effectiveness of certain features within the Platform.

Non-Personal Information

Because Non-Personal Information does not personally identify you, we may use it for any purpose. In addition, we reserve the right to share Non‑Personal Information, which does not personally identify you, with affiliates and other third parties, for any purpose. In some instances, we may combine Non-Personal Information with Personal Information (such as combining your name with your geographical location). If we do combine any Non-Personal Information with Personal Information, the combined information will be treated by us as Personal Information hereunder as long as it is so combined.

IP Addresses.

We use IP addresses for purposes such as calculating Platform usage levels, helping diagnose server problems, and administering the Platform. We may also use and disclose IP Addresses for all the purposes for which we use and disclose Personal Information.

What are your responsibilities?

By submitting any personal information you warrant that you hold all the necessary consents to do that. Please do not submit any sensitive personal information. When you post contents or materials you need to ensure you hold the appropriate licences to share that material on a public website

How Is Personal Information Disclosed?

We may disclose Personal Information:

To our affiliates so that they may use such Personal Information for the purposes described in this Privacy Policy.

To our third party service providers who provide services such as website hosting, data analysis, infrastructure provision, IT services, customer service, e-mail delivery services or promotional activities.

To identify you to any person to whom you send messages regarding Platform-related content through the Platform.

To an affiliate or other third party in the event of any reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings).

If necessary: (a) under applicable law including laws outside your country of residence; (b) to comply with legal processes; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to permit us to pursue available remedies or limit the damages that we may sustain.

Please take into account that some of the companies, affiliates or not, we may share Personal Information with may be located in countries outside of Australia, which, from a data protection perspective, may offer a non-equivalent level of protection as established in Australia. We have taken steps to ensure that your Personal Information continues to be adequately protected.

Third Party Sites

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including without limitation any third party operating any site to which the Platform contains a link. The inclusion of a link on the Website does not imply endorsement of the linked site by us.


We use reasonable organisational, technical and administrative measures to protect Personal Information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. Please do not store or provide us with sensitive information. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you must immediately notify us of the problem by contacting us at [email protected] or in accordance with the contacting section of the Platform (note that if you choose to notify us via physical mail, this will delay the time it takes for us to respond to the problem).

Changing or Suppressing Personal Information.

If you would like to review, correct, update, suppress or otherwise limit our use of your Personal Information that has been previously provided to us, you may contact us at [email protected], and for your protection we will only implement such requests with respect to the Personal Information associated with the particular e-mail address that you use to send us your request, and we may need to verify your identity before implementing your request. In each event, you must clearly indicate the information that you wish to have changed or suppressed. We will endeavor to comply with your request as soon as reasonably practicable.

Retention Period

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

Jurisdictional and Cross-Border Issues

We do not represent or warrant that the Platform or any part thereof, is appropriate or available for use in any particular jurisdiction. Those who choose to access the Platform do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. We may limit the Platform’s availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion. By using the Platform and submitting any Personal Information, you consent to the transfer of Personal Information to other countries which may provide a different level of data security than in your country of residence.

Contacting Us

If you have any questions regarding this Privacy Policy, please contact us.